Google AdWords is an unbelievable opportunity for rapid growth and profits and is an marketing platform unlike anything ever created in the old days of advertising.

Clients used to ask me: “Is Google Adwords a valuable expense or a suffering use of marketing funds?” As a matter of fact, I just got asked repeatedly a couple of days ago.

Now, two major things to keep in brain as you read this post:

1. This is not an leftover“professional” blog. If you’re right now doing (or it seems to doing) any marketing with Google or social media, you should read this. Even if you hire a candidate to do it – there are some things you definitely have to know to assure you don’t waste valuable advertising dollars and to ensure your marketing dollars produce results (i.e. new patients) and
2. Terminology-wise, to be clear, “Google Adwords,” also known as “Google Pay-per-Click,” is Google’s marketing platform where you can bid dollars to appear at the top 3 of the first page when someone searches something like “Dentist Near Me” or some similar phrase.

upright, so back to the Quires.  Like I forenamed, I get it a lot – exclusively at the Many doctors feel that Google Adwords is too expensive compared to results. And to be honest, I’ve spoken with a lot of dentists who are spending approach too much compared to what they see in arrival.

The most of dental doctors I know that get a huge number of new patients online are using Google Adwords as a part of their marketing strategy. It’s the most direct way to reach potential new patients online, because people who are surfing for a dentist on Google are, well, searching for a dentists!

How Google Adwords works

Google provide you some general information about how people in your area are searching for, such as “Dentist near my area,” “Best dentist in new york,” “Pediatric dentist Va,” “Dental emergency care etc. These search phrases are called “keywords.” Then you can bid with Google to put your website at the top 3 of first page of the listings for those selected keywords. Typically, the top 4 listings on Google are advertisers (like you).

How much you’re willing to spend.

You can set budget and bid with Google as your wish , but certainly the more money you’re willing to spend, the more often  your ad will appear on 1st page top 3 position. And the amount you may spend depends on the competition in your local areas. If more than 40 dental offices are all competing for the same keywords, then they will start spending more and more to beat out the other practises.

 

Generating Leads Online With Google AdWords

What patients need to feels right up front is that Google makes it’s money through AdWords (It’s advertising platform). They do not make their money through organic search engine results. So Google WANTS you to market and they want you to get good results so that you keep spending more and more money on advertising year after year.

I have worked with over the years have this misconception that no one clicks on the ads that appear at the top of search results. This couldn’t be further from the truth. It’s true that a lot of people click on the first or second organically generated result. However many people don’t even know those first three to five results that appear at the top of the page are ads!

Furthermore, you only need a small percentage of people to click on your ad to have more leads than you can handle. If you believe that no one clicks on ads and are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself off from a huge source of solid lead generation.