IDEA DEVELOPMENT
We work together to determine which topics to cover and which questions to answer through your blogging efforts.
Dental marketing has changed; potential new clients are out there searching for you online right now. Can they find you?
Whether you’re a recent dentistry grad opening a new practice or a grizzled veteran who’s seen it all, you may wonder why a blogging service for dentists is necessary. Blogs are for poets and journalists, right? As it turns out, if you’re not blogging, you’re losing out on potential patient leads to other dentists who are more internet savvy.
Dentists used to be able to rely on referrals, the Yellow Pages and some minor advertising to supply them with a full patient load – but those days are over. Your prospective new patients are searching for you online with keywords such as “emergency dental work (city)“, “dentist for children in (city)“, “best root canal dentist near me“, and so on and if your website isn’t showing up in the search results, they don’t even know you exist. Every blog post we create for you answers questions that your prospective new patients are searching for and provides an opportunity to capture them, leave an impression and convert them into new clients.
Consider each blog post as a “landing page” – and search engines like Google and Bing as your advertising source. If each post garners just ten hits a month, then after six months you’re looking at a total of 6,000 additional visits to your website. While some posts will draw in more traffic and some less, if you’re not blogging, you’re drawing in zero. And that’s not good.
Here are the most common problems complaints tidbits that we hear from dentists that we work with:
Of course you don’t – you have a practice to run! Dentists already have enough to worry about with their patients’ oral health, let alone having to deal with staffing, sales, marketing, bookkeeping and all the rest. If you or one of your team members are spending time writing the company blog, you’re wasting time that could be put to better use elsewhere. Let us deal with the blog content development while you focus on running your practice and treating your patients.
The bottom line: if you want your dental practice’s marketing strategy to be firing on all cylinders, your blog needs to have well-written, up-to-date content. Your potential new patients are searching the Internet for a dentist. Will they find you? Let us show you how we can make your dentistry website the top spot in town.
We work together to determine which topics to cover and which questions to answer through your blogging efforts.
Your blog posts are written by subject matter experts including students and hygenists, and edited by our professional editing team.
Every blog post we write comes with fully licensed high-resolution stock images which look incredible.
We even handle uploading your blogs to your website and scheduling your blog posts.